This download looks like an addon. You need to extract the downloaded zip and put the addon folder in your Garry's Mod addons folder. You should end up with a directory structure similar to below:

• steamapps
  • common
    • garrysmod
      • garrysmod
        • addons
          • Phys_town_v2 <-- Addon folder!
            • e.g.
            • lua
            • maps
            • materials
            • models
            • etc

• Phys_town_v2/
  • maps/
    • graphs
    • phys_town_v2_level_sounds.txt
  • particles/
    • particles_manifest.txt
  • scripts/
    • soundscapes_phys_town_v2.txt

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