This download looks like an unpacked addon. You can either convert the files to an addon or merge the folders in the zip with the folders in your Garry's Mod folder.
You should end up with a directory structure similar to below:
This option makes it difficult to remove the content should you no longer want it. Merge any folders from the zip with the equivalent folders in your Garry's Mod folder.
brandao_orkut, ardillense, FormalSquid 2: Electric Boogaloo, tr1cky1967, Atomic Pancakes, Los Retardos Leopoldosss, AnimeGamer47, Sonic glasses, renecorreacr, renecorreacr, Psquit, renecorreacr, renecorreacr, renecorreacr, renecorreacr, Mokatsini, OG.Miracle, Bowser Jr., SDK™ COYOTE, SDK™ COYOTE, Siliziumwesen, Lanayru, Space Man, I SEE YOU, Michael Myers official, Michael Myers official, Zachariah, Stewie Griffin, cypto, Dønitz〠, MrDeadlyMatt Youtuber, Baron, Baron, Warpath-the-drone swe, Warpath-the-drone swe, Bungus, deadparrot96, Galle, Howl, TomeKK 2Shae[HUN], Soviet Comrade